My design principles:

• Streamline the design: Although animations and large pictures can be enjoyable to watch, a streamlined design is quick to appear to get your image to the customer. Keep pages relatively small and easy to view and understand.
• Logical Navigation: Help the viewer find what they are looking for with easy navigation tools and logical layouts.
• Emphacize the brand: Keep a consistent “look and feel” throughout the site to show quality and dependability.
• Work with the client: Design with these questions in mind: Who is the target audience? What do you want to do with the site?